How to Choose a Domain Name 2021: Choosing the right domain name is one of the most important things for your website. In addition to defining your site, your domain name will communicate important information to both human visitors and search engine bots.
There are some reliable methods that you can use to make your domain name as effective as possible. For example, you can research strong keywords to include in your content, use a blog name generator to get ideas, and base your final decision on your main criteria.
We will show you how to choose a domain name, which will benefit your site using four simple steps and some helpful tools.
Your domain name is the home address of your website on the Internet. And while this is not the only thing that affects the success of your site, there are several reasons for which choosing a domain name is important:
- A unique, memorable name is more likely to stick with visitors and encourage them to return.
- Your domain name may allow new visitors (or search engine users) to find out what your site is.
- Domain names have an impact on search engine optimization (SEO).
- Changing your domain name after creating your site can cause time-consuming complications.
Names have power – this is as true for a website as it is for anything else. So choosing the right domain name should be a careful process, and you want to consider all your options before settling on a winner.
Select one or more keywords that represent your site domain name
There are many ways to generate ideas for a domain name. You can simply base your name or your site’s domain on your existing business.
However, a key component of a truly effective domain name is a strong keyword.
Using keywords in your domain name is smart for the same reasons that using them in your content. SEO benefits can bring more traffic by helping your site rank higher in search engine results.
Also, keywords can help potential visitors better understand the focus and niche of your site.
Fortunately, the process of researching keywords for your domain name is similar to finding effective keywords for other uses. You can use tools like Google Keyword Planner and KWFinder to search for terms with high search volume and (ideally) low competition.
Just remember that in this case, you are looking for a keyword that represents your website and content as a whole.
Use a domain name generator to browse your options
Once you have some keyword choices, it is time to consider ideas for your domain name.
When you can do it without any special equipment, it is often difficult because you will run into names that are already taken.
Using the domain name generator will help to simplify the process for you by brainstorming and ensuring that all of its suggestions are actually available for purchase.
Select the best domain name based on a few simple criteria
At this point, you are ready to shorten your shortlist and complete the process of selecting a domain name. Part of this process is subjective – after all, it is important for you to choose a domain name. However, there are also some simple criteria that you can use to make decisions easier.
For best results, you will want to choose a domain name that is:
- Short and clear: Long and misleading names are difficult to remember and easy to misinterpret.
- Creative and memorable: The more unique you can make your domain name (keeping it clear and concise), the more memorable it will be.
- Easy to read and pronounce: Avoid numbers and special characters because they are confusing when speaking out loud. It is worth asking your friends to pronounce it as well, so avoid accidentally ending this list.
Finally, it is also important to consider the top-level domain (TLD) of your domain name carefully.
In simple words, it is the part at the end – .com, .org, .net, and so on. For many sites, .com is the best option, as it will expect the most visitors and is easy to remember.
However, .com domain names are getting harder and harder, and users are becoming more accustomed to other extensions. So if you absolutely love the name non-.com, go ahead and buy it.
The only thing to be careful with the TLD applies to a specific region (eg .co.uk or .ca). Google uses these to help goetarget websites, so choose those extensions only if you really want Google to geotarget your site.
Register Your New Domain Name
After settling on the right combination of keyword-based name and TLD, you only have to purchase the domain name. The way you do this will often depend on the hosting provider you use.
You can usually purchase a domain name during the process of signing up for a hosting plan. In addition, you can purchase a domain separately through a dedicated registrar or hosting company.
Of course, you do not need to get your hosting and domain name from one place. If you take a domain name elsewhere, you can still add it to your new or existing site after the fact. This task will depend on the web host you choose.
You should check your provider’s documents or ask their support team for assistance at the time of transfer.
Final thoughts on how to choose a domain name
Learning to choose a domain name for your site can seem intimidating at first. Ultimately, it is a very important decision. However, you will find that with a little research and the right tools, the process is surprisingly acceptable.
To choose a domain name for your website, you just need to follow these four steps:
- Choose one or more keywords that represent your site.
- Use a domain name generator to browse your options.
- Select the best domain name based on a few simple criteria.
- Register your new domain name.